In compliance with Executive Order 273, directing all national government offices and instrumentalities and local government units to take appropriate steps to ensure full implementation of the policies, strategies, programs, and projects outlines in the Philippine Plan for Gender-Responsive Development, and in consonance with Joint Memorandum Circular No. 2013-01 that approves the implementing Rules and Regulations on the Localization of the Magna of Women.
This initiative aims to inspire and support development policy and practice, for social justice and gender equality.

Designed to create equality among genders and equal opportunity regardless of sex, status and rank