Intercontinental London Park Lane Hotel
5 June 2012

The country’s new tourism slogan, “It’s more fun in the Philippines,” got a big boost in the United Kingdom when President Benigno S. Aquino III led a photoshoot in one of the iconic London double-decker bus sporting the campaign that was parked in front of the Intercontinental London Park Lane Hotel.

Last May, the Department of Tourism-London launched the country’s tourism campaign through a 45-minute fun motorcade that featured advertisements on London’s double-decker buses and black cabs.  There are currently 25 double-decker buses and 50 black cabs spotted around the bustling streets of London.

The London cabs come with a 30-minute digital ad which features the 30-seconder “It’s more fun in the Philippines” TV commercial and the 15-seconder tarsier TV commercial that was recently launched worldwide via CNN through a series of “Eye On” features on the Philippines.

The subway stations also display images of the world-famous Ifugao Rice Terraces and the Puerto Princesa Underground River, both proclaimed as UNESCO World Heritage Sites.

The United Kingdom remains as the country’s biggest tourism market in Europe.  In 2011, visitor arrivals from the U.K. reached 104,466 or a growth rate of 7.78%.

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