Tagaytay City
15 November 2012


President Benigno S. Aquino III keynoted the 38th Top Level Conference of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) held at Taal Vista Hotel in Tagaytay City where he stressed the importance of a balanced reporting. He said that the media is the mechanism that shapes and influences the perception of the public on different issues. “Kapag may sapat at tamang impormasyon si Juan Dela Cruz sa mga isyung panlipunan, hindi lamang siya armado sa kaalaman. Gaganahan at maeengganyo rin siyang makilahok sa pagpapaunlad ng bayan,” he added.

President Aquino then acknowledged KBP for uplifting the standard of broadcasting in the country for more than four decades and for preserving the rights of its members as broadcasters. KBP, he said, is also promoting responsible journalism by guarding the ethical standards in broadcast media. President Aquino thanked the organization and its members for joining the government in promoting good governance and appealed to them that in every situation and in every news that the media will bring, the welfare of the people and what is good for the country should always be on top.

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