SM Megamall, Mandaluyong City
April 9, 2025
“This April, we are celebrating the Filipino Food Month — an important occasion where we honor valued traditions passed down through generations, reflecting our identity as Filipinos through the food that we prepare and enjoy… Marami na rin ang mga dayuhan na humahanga sa kakaibang sarap ng ating mga pagkain. Kaya sana tayo namang mga Pilipino mismo ay manguna sa pagkilala sa iba’t ibang putahe na gawa [at] lutong Pinoy,” President Ferdinand R. Marcos Jr. remarked when he led the opening of this year’s Bagong Pilipinas National Food Fair at SM Megamall in Mandaluyong City.
In his message, the President highlighted that the fair stands as a testament to the remarkable talent, creativity and dedication of the country’s local farmers and artisans — individuals who bring pride and honor to the nation.
“So, congratulations to all the participants, mga exhibitor, mga organizer na pinagtiyagaan ito at ginawa lahat upang maging matagumpay ang – itong National Food Fair natin,” he added.
He also commended the Department of Trade and Industry (DTI) for launching the DTI Bagong Pilipinas Marketplace — the country’s largest business-to-business e-commerce platform — which aims to connect local micro, small, and medium enterprises (MSMEs) with global institutional buyers to significantly expand their market reach.
“The platform will empower MSMEs by providing them a space where their products can be seen, recognized, and valued by a wider market. It marks a significant milestone in the digital transformation of our local industries,” he continued.
Speaking before government officials, food entrepreneurs and other stakeholders, the Chief Executive emphasized that the event serves as an open invitation to potential investors — both local and foreign — to explore the vast opportunities within the Philippine market.
“I would also like to express my heartfelt appreciation to our private sector partners for your continued support of government programs and initiatives,” he said, noting that these efforts to strengthen local industries are vital to positioning the Philippines as a premier investment destination.
Furthermore, he urged all Filipinos to continue supporting homegrown products, elevate them to new heights, and embrace the excellence of Filipino craftsmanship and innovation.
“Patuloy nating tangkilikin ang sariling atin. Palakasin pa natin ang industriyang Pilipino… And may the continued success of our MSMEs inspire generations of entrepreneurs and innovators — all working towards a more prosperous and productive Philippines,” President Marcos Jr. ended in his message.
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