Study Room, Malacañan Palace
February 26, 2024

President Ferdinand R. Marcos Jr. welcomed the top executives of Aboitiz Equity Ventures Inc. (AEV) and Coca-Cola Europacific Partners (CCEP) during a courtesy call at the Study Room in Malacañan Palace.

In a significant move to reshape the beverage industry landscape in the Philippines, Coca-Cola and the Aboitiz Group have embarked on a collaboration.

Central to their agenda is the implementation of sustainable practices, particularly in the realm of plastic usage. Emphasizing a circular economy approach, the partners are dedicated to collecting and recycling plastics, ensuring that for every bottle introduced to the market, there is a corresponding effort to recover it.

Moreover, beyond the business realm, this initiative seeks to bring about holistic development by incorporating local knowledge and talent. By choosing the Philippines as their strategic hub, Coca-Cola and Aboitiz aim to not only drive economic growth but also catalyze social progress.

President Marcos Jr. acknowledged the recent partnership between Coca-Cola and the Aboitiz Group as a beacon of hope and opportunity. The collaboration underscores the nation’s potential as a thriving business destination.

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