President
The Fritz Friedman Company
Los Angeles, California
10 February 2016

Fritz Friedman worked with Sony Pictures Home Entertainment for 34 years before deciding to retire. From retirement, he emerged as a public relations strategist who sees publicity as a science and an art, building mutual respect in developing a close relationship with the press.

He was the pioneer in bringing event marketing to home entertainment, and has been appointed by Governor Jerry Brown to the Cal Humanities Board, an agency that has awarded nearly $22 million in grants to organizations and projects within the Golden State, including dozens of Sundance, Emmy, and Academy Award-winning and nominated documentary films.

Fritz has been very dynamic in activities pertaining to the Filipino community, such as when he lobbied Congress to give benefits to Filipino veterans of World War II, alongside Hollywood celebrity and fellow Filipino Lou Diamond Phillips.

He also served as chair and president emeritus of the Filipino-American Library in Los Angeles, and co-founded the Coalition of Asian Pacifics in Entertainment (CAPE), which, with more than 3,000 members, is the largest entertainment-networking platform for Asian Americans.

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